The Conservatives have suffered more grim opinion poll news as a surge by the UK Independence Party ate into its support and increased Labour's lead.
Ukip hit a record 17% in the ComRes poll for the Independent on Sunday and Sunday Mirror - firmly cementing its third place ahead of the Liberal Democrats.
Support for the Prime Minister's Tories - pushed into third place by the eurosceptic party at last month's Eastleigh by-election - fell three points to 28%.
Poor poll showings have fuelled calls from activists and MPs for a rightwards shift to counter Nigel Farage's party - a change he has publicly refused.
The poll puts Labour nine points ahead after gaining one point to 37% with the Liberal Democrats - who claimed victory in Eastleigh - also up one on 9%
By a majority of 38% to 28%, those polled said the Tories were more likely to win if they kept Mr Cameron as leader, following a bout of speculation of a challenge.
And he remains the only leader - including Mr Farage - more popular than his own party, by 26% to 23%.
Fewer than one in five (19%) thought Home Secretary Theresa May, the subject of leadership speculation last week, would make a good prime minister.
That was the case among women as much as men, the poll found.
ComRes interviewed 2,015 British adults online on March 13-14.